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Star Bédard: Shaping the beauty industry in Quebec and beyond

September 18, 2019

It’s a beautiful thing to see Star Bédard, the Quebec leader in the distribution of professional hairstyling products, flourishing and innovating in its market. 
Star Bédard, founded in 1978 by France Bédard Bourdon and Gaétan Bourdon, is a family-run business making waves as it ramps up the expansion of its territory, as well as its product and service offerings.
In Quebec, Star Bédard is known for offering quality, professional and exclusive hair and beauty products at affordable prices. It is also the go-to destination for everything that salon owners need to operate their businesses, from hair clips to hydraulic chairs, as well as nail and aesthetics supplies.
This 41-year-old company remains fresh and is often featured on the style pages of fashion magazines and newspapers. It’s still owned and managed by the Bourdon family, but today led by the founders’ daughters—Marie-Christine and Marie-Danielle. The uber-fashionable duo have big plans for this strong brand and their goal is to expand the business through innovation and business practices designed to solidify its position as a leader in the hairstyling and beauty industries.
Hair care is big business in Canada. It’s estimated the market value of the hair care industry is $1.42 billion and growing. The market research firm Euromonitor reports hair care is projected to experience “solid” growth. At the same time, beauty—from nail salons to hair removal and other aesthetic services—is unstoppable.
Star Bédard is well positioned to capture the momentum on several fronts. 
Today, the company, with headquarters in Laval, has about 240 employees and operates 25 stores. Its stores feature a wide selection of hair care and beauty products, accessories furniture and accessories, as well as classrooms for salon training.  On the retail front, Star Bédard has a strong footprint in the Province of Quebec, as well as Northern New Brunswick and Eastern Ontario.
At Think Retail, we love to celebrate Canadian success stories, especially ones in our home province of Quebec. Star Bédard is one such company—it’s steeped in family tradition, with great energy, vision and an exciting future.
We are thrilled to work with the Bourdon family as they expand the business in Quebec. Ideal spaces for these funky black, white and red boutiques are 2,000 to 3,000 sq. ft. in open-air centres and along high streets. For more information about this homegrown brand, check out the Star Bédard website or contact the Think Retail Team.