Park Royal welcomes Change of Scandinavia

August 26, 2016

Leading lingerie retail brand Change of Scandinavia is celebrating the opening of its fresh space in the new wing of Park Royal South, one of Metro Vancouver’s most prominent and innovative retail destinations.
Located in beautiful West Vancouver, Park Royal is a community where people can shop, eat and play. The project is evolving in several phases and Change’s new 600 sq. ft. store is well-situated in the main level of Park Royal South, where interior improvements are now complete.
Change of Scandinavia is growing not only here in Canada, but around the globe. The company launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. The popular concept soon grew across Europe, and then into Asia and North America—today it has more than 200 corporate and franchise stores.
Change debuted in Canada in 2006 and now has 15 locations—five stores in British Columbia, one in Saskatchewan, five in Ontario and four in Quebec.
It’s been a year since Think Retail partnered with Change to propel growth across the country and what an exciting year it’s been. In addition to the new Park Royal space, Change this spring unveiled its 1,200 sq. ft. flagship in downtown Montreal at the trendy Place Montreal Trust. And, we’ll soon be announcing details of another store slated to open at one of Quebec’s top super regional malls—stay tuned.
Overall sales in Canada are up an impressive 20% in the last 12 months and the company’s same store sales have increased for 18 consecutive months—they are truly resonating with the Canadian consumer!
Of course, Change is the ideal tenant. It’s a fresh and exciting brand with beautifully designed boutiques that play on black and white for an intimate upscale feel.
Research shows the brand appeals to a wide spectrum of women because of its vast selection in more than 100 different sizes (up to K cup) in 10 different models, offering a perfect fit for all shapes and sizes. Its stores are a destination spaces that attract a demographic comprised of a variety of age groups, who shop for lingerie several times a year, tapping in to the Club Change loyalty program because of a generous bonus scheme.
While about 75% of revenue is derived from the sale of underwear and bras, the company is diversifying with a selection of loungewear, swimwear, nightwear, stockings and a men’s underwear collection.
We are thrilled to work with Change as it looks to open several new stores in 2017. The focus is on securing spaces of 500 to 1,000 sq. ft. in super regional malls in Montreal and Toronto.For more about the brand and its growth plans in Canada, visit or contact the Think Retail Team.