Lolë rolls out plans for 10 to 12 pop-up shops

January 19, 2016

At Think Retail, we’re excited to work alongside Lolë as it announces groundbreaking plans to open 10 to 12 pop-up shops.It’s a strategic move for the company, one that’s designed to elevate brand awareness and test markets where the company is interested.

In the initial phase, Lolë is interested in six to eight month terms. It’s a fast turnaround, with the company aiming to open stores across Canada this spring.

Lolë is ready to hit the ground running with a unique store prototype. With that in mind, it prefers clean shells of 900 to 1,500 sq. ft. in outlets malls; regional and super regional shopping centres; large open-air centres; and along high streets. Preference will be given to locations with strong fashion and athletic co-tenants.

Lolë is focusing on the Toronto and Vancouver areas; however, the scope is national, with the exception of the Province of Quebec.Lolë is a true lifestyle brand, which has built a loyal following for it bold and beautiful activewear clothing for women. Conceived in Montreal’s Longueuil area in 2002, it is now part of Quebec-based Coalision Inc., which boasts an impressive team with offices around the globe.
Lolë had a banner year in 2015, accomplishing all of its objectives and positioning itself for major growth. It opened high-profile locations in Canada, while also expanding on the global front and connecting with audiences via its unique White Tour, which targets healthy lifestyle enthusiasts.

We’d love to share more about this vibrant Canadian brand and its pop-up plans: Please contact the Think Retail Team.