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Le Creuset on fire with plans for two market debuts in Canada

September 15, 2017

Le Creuset is prepping to bring its colourful enamel cast-iron cookware to two new markets, with deals reached to open at Halifax Shopping Centre and Polo Park in Winnipeg.
The premium French cookware manufacturer will make its Atlantic Canada debut in Q2 2018. The 750 sq. ft. store at the Halifax Shopping Centre will be the only store in the region, making Le Creuset a huge draw and an ideal tenant for the mall, which is home to an impressive selection of unique-to-the-region brands, including Apple, Aritzia, Banana Republic, Browns, Club Monaco, Coach, Fossil, Hollister, Michael Kors, Victoria’s Secret and more. With more than 170 retailers, the Halifax Shopping Centre attracts visitors from across Atlantic Canada and no doubt many will make the trip to Le Creuset’s beautiful brand store. 
The company is also making its debut in Manitoba, having recently reached an agreement to lease a 950 sq. ft. space in Winnipeg’s prestigious CF Polo Park. Again, an ideal first-to-market location for the sophisticated brand, which will be right at home in the province’s largest shopping centre, which boasts 200 of the finest shops and services, with several brands exclusive to CF Polo Park.
These two new locations with bring Le Creuset’s store count to 11 in Canada and the company continues to target select markets, including downtown Vancouver and Montreal, as well as the GTA—ideal spaces are 750 to 1,250 sq. ft. along high streets and in super regional malls. 
Think Retail is honoured to work with this iconic brand and help plot its growth across the country. Le Creuset continues to innovate, with several market entries in recent years, the introduction of high street locations and, last fall, the unveiling of its show-stopping 800 sq. ft. Montreal flagship at 2121 Crescent Street.
The Le Creuset brand has an incredible story. Founded in Northern France in 1925, Le Creuset built a loyal following for cookware that combines functionality and fresh playful aesthetics: Is round French oven is a classic that spans generations. 
Today, products are distributed in more than 30 countries via partnerships with specialty retailers and high-end department stores, however Le Creuset continues to build a global network of name-brand boutiques that carry an enhanced selection of products unavailable elsewhere. The stores embrace the brand’s pedigree in a modern aesthetic, resulting in a unique destination for those with discerning taste. 
For more about this iconic brand visit www.Lecreuset.ca or contact the Think Retail Team.