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Jeff de Bruges to open two new boutiques as part of Quebec expansion

November 29, 2018

French chocolatier and ice cream house Jeff de Bruges is opening two new locations in Quebec, as part of a larger vision to grow in super regional malls across the province.
The popular retail concept debuted in Canada in 2014 at Place Montreal Trust. It has proven a popular destination for those who love the retailer’s combination of exquisite Belgian chocolates, ice cream and other treats.
In light of the Montreal’s $6.3 billion REM project – the largest public transit undertaking in Quebec's history – the company is relocating the Montreal Trust store to the Montreal Eaton Centre, which is in the midst of an exciting $200 million large-scale redevelopment project.
The plan is to open a temporary pop-up store at Montreal Eaton Centre this month and relocate to a permanent 655-sq.-ft. boutique in September.
That’s not all. In March 2019, Jeff de Bruges will open a 175-sq.-ft. kiosk at Carrefour Industrielle Alliance in the heart of Montreal’s pedestrian network. La Maison Simons and the Banque Scotia theatre anchor the 210,000-sq.-ft. historical building, which is home to numerous restaurants and boutiques.
Think Retail is thrilled to work with this top-tier brand: The company has huge market awareness in Europe and boasts turnover of more than $330 million in 2017. Philippe Jambon created the concept in France in 1986 and began franchising in 1988. The company introduced ice cream to the retail mix in 1990 and now operates more than 500 stores across France, including corporate and franchises, and close to 40 international locations.
As it grows in Quebec, the focus is on 600 to 1,000-sq.-ft. space in super regional malls across the province. Jeff de Bruges is an ideal co-tenant that draws repeat customers seeking the perfect gift or personal indulgence (chocolates are imported from Belgium, ice cream is a local favourite, Bilboque). The stores are beautifully designed with an industrial chic flair and a modern turquoise and brown palette that’s echoed in its distinct packaging.
For more about the company and its plans for Quebec, visit the Jeff de Bruges website, or contact the Think Retail team.