Fossil to open new ‘Makers’ concept store at Metropolis at Metrotown

June 17, 2019

Fossil is getting ready to open another of its innovative Makers concept stores, this time at Metropolis at Metrotown in Burnaby, B.C.
The 1,100 sq. ft. retail space will open November 1 at the three-story shopping centre, which is home to more than 400 stores and restaurants, as well as a movie theatre.
The Makers stores are designed to celebrate the unique craftsmanship and services on which the brand has built its reputation. Fossil debuted the retail concept at CF Toronto Eaton Centre in 2018, with a 1,458 sq. ft. store replacing the former Fossil.
“Customers are shopping in a different way—largely in part to the ease of online and mobile shopping—and we recognize that and want to be part of a convenient, enhanced shopping experience,‘‘ Steve Evans, Executive Vice President for Fossil, explained at the time. “Retail stores have become more about creating experiences and sharing meaningful in-person relationships with consumers. This store gives us an opportunity to bring to life what we do best: hands on customization, convenience, and a celebration of the Fossil lifestyle.’’
Indeed, Fossil is a company steeped in tradition and alive with innovation. Founded in 1984, the Texas-based, watch and fashion accessories brand has built a strong following for its vintage-modern styling and a unique collections of bags and accessories, as well as signature durable watches. Today, it’s a leader in the ever-evolving smartwatch category.
The public company recently reported earnings of $465.3 million for its latest quarter, surpassing expectations. Fossil has more than 350 stand-alone stores around the globe, including about 30 in Canada, and its collections are sold via numerous quality retailers.
The new Metropolis at Metrotown store will highlight Fossil’s unique services, including building your own watch, engraving and embossing stations, as well as a mix-and-match strap bar. The Custom Shop and Service Station will also feature engraving/embossing icons and the Service Centre will be open for appointments and walk-in customers, offering specialty support for smartwatches and staff on hand to replace batteries, remove links and more. The fresh design is bright and modular.
Next up, Fossil plans to open two more locations in Canada in 2020 and as many as three in 2021. Ideals spaces are 1,500 sq. ft. in Ontario and British Columbia. In addition, Fossil is eyeing a market debut in Newfoundland.
Think Retail is delighted to work with Fossil on its continue expansion in Canada. For more information, visit or contact the Think Retail team.