Foodtastic acquires Big Rig Kitchen & Brewery

June 11, 2019

Foodtastic Inc., the Quebec-based franchisor of multiple restaurant concepts, is now adding beer to its business model with the acquisition of Big Rig Brewery and Big Rig Restaurants (Big Rig).
Foodtastic, which already operates 55 restaurants under seven different banners, including Au Coq, La Belle et La Boeuf, Monza, Carlos & Pepe's, Souvlaki Bar, Nickels, and Bacaro, is a leader in the restaurant franchising business with $125 million in annualized sales.
Founded in Ottawa in 2012, Big Rig Restaurants is an Ottawa favourite for great beer and food. In 2014, the company built a state-of-the-art brewery to expand the distribution of the beer into retail outlets. Today, Big Rig’s award-winning beer is available in more than 1,000 locations in several provinces.
"Big Rig is a treasured local brand and we are excited to welcome Big Rig into the Foodtastic family,” said Peter Mammas, president and CEO of Foodtastic. “We look forward to preserving Big Rig's strong brand, while growing the restaurant system across the region. We are already looking at locations in Toronto. This acquisition of a homegrown Ontario business is consistent with our strategy of acquiring quality brands with growth potential that complement our existing brand portfolio. We believe the Big Rig acquisition will leverage our marketing, purchasing and operational systems to better serve our Big Rig customers and welcome many new ones." 
As part of the transaction, award-winning brew master Lon Ladell is staying on board and increasing his equity stake in the brewery. "Foodtastic is an amazing company and I'm thrilled to continue being a part of Big Rig brewery's exciting future,” Ladell said.  “With the financial support from Foodtastic we can now expand our operations throughout Canada.”
This latest acquisition is part of Foodtastic’s mandate to ramp up growth with new and existing brands following a $47-million investment from Restaurant Royalty Partners.
"Our partnership with Restaurant Royalty Partners (RRP) marks an exciting next step in our company's growth. This capital will accelerate Foodtastic's strategy of acquiring brands with strong potential for growth," Mammas said when announcing the investment in December. Think Retail is thrilled to work with Foodtastic as it goes from strength to strength and grows its brands in markets across the country. For more information about this innovative company, visit the Foodtastic website or contact the Think Retail team.