Dream team: Foodtastic acquires plant-based powerhouse, Copper Branch

May 17, 2021

Plant-based eating is proving popular with the palette, prompting Foodtastic to get in on the action with acquisition of Copper Branch. 
At Think Retail, we are huge fans of both companies and are thrilled to see this partnership come to fruition. 
Copper Branch, which built an extraordinary brand based on its innovative and delicious 100% Plant-Based – Power Food menu, set out to bring plant-based mainstream and the acquisition by Foodtastic, a leader in the restaurant franchising business with more than 370 restaurants and $390 million in annualized sales, is the culmination of that mission. 
"Copper Branch is the largest Vegan restaurant brand in the world, and we are happy to welcome it into the Foodtastic Family" said Peter Mammas, president and CEO of Foodtastic. "We look forward to working with all our new franchisees and emerging through this pandemic with a revitalized leader in the plant powered restaurant space. This acquisition is consistent with our strategy of acquiring quality Canadian brands with growth potential."
Foodtastic is the franchisor of multiple high-profile restaurant concepts including, Second Cup, Au Coq, La Belle et La Boeuf, Monza, Carlos & Pepe's, Souvlaki Bar, Nickels, Rotisseries Benny, Chocolato, Big Rig, Bacaro, Rotisserie Joliette, Tommy Café, Gatto Matto, La Chambre and L'Gros Luxe. Copper Branch enhances the company’s portfolio and gives it a powerful foothold in the accelerating plant-based restaurant market.  
Established in Montreal in 2014, the Copper Branch quickly became a leader and driving force behind what is now a major food movement. Founder and former chairman, Rio Infantino spent 25 years serving up traditional fast food, before setting out to redefine the QSR experience by turning “real” nourishing gourmet power foods into fast food for health-conscious time-strapped consumers looking for fresh options.  Today, it operates more than 40 restaurants, mostly in Canada, but also some in the U.S.
"Since its beginning, Copper Branch has been on a mission to empower the health and lives of our customers through our inspired, wholesome plant-based menu,” said Infantino. “I am proud to have seen the brand grow and I look forward to its next chapter and continued success with Foodtastic. An experienced and dedicated company, I know Copper Branch is in good hands for a bright future." 
Foodtastic looks to aggressively grow the brand in Canada, as well as internationally, with more than 40 new locations expected to open in the next 36 months. 
"We are very proud of the mission of our organization and the progress we have achieved in creating value and delivering a sustainable, plant powered experience for our guests," said Trish Paterson, CEO of Copper Branch. "This relationship will enable us to move more quickly and efficiently to bring Copper Branch's brand to a new global customer base while driving improved operational efficiency and resources for our franchisees." 
We are excited to see what’s next for this innovative concept, as it grows with the visionary leadership team at Foodtastic. 
Questions or comments? Contact the Think Retail team