Change of Scandinavia unveils Montreal flagship

March 11, 2016

Change of Scandinavia unveils Montreal flagship
Leading lingerie retail brand Change of Scandinavia is celebrating the opening of its 15th store in Canada, an impressive flagship space in downtown Montreal.
We were delighted to officially partner with this exciting brand last summer and in December announced the deal for Change to open this new 1,200 sq. ft. store at Place Montreal Trust. 
This trendy shopping centre is a synergistic fit for the Change brand. Owned by Ivanhoe Cambridge, the 320,000 sq. ft. fashion centre is strategically situated at the corner of famed Sainte Catherine Street and McGill College Avenue. It features more than 60 shops and services, including top-tier retailers, Fossil, Jack Jones, Little Burgundy, Urban Behaviour, Vero Moda, Zara and many more. 
As a fresh and exciting brand with a strong following around the globe, Change is the ideal tenant with a well-defined visual identity. Its boutiques are beautifully designed, with an intimate upscale feel. Its stores are a destination space for its loyal fanbase, which comprises a variety of age groups made up of people who shop for lingerie several times a year. Its Club Change loyalty program is a popular sales tool because members love its very generous bonus scheme. 
About 75% of revenue is derived from the sale of underwear and bras, which are designed in Denmark and manufactured at Change’s own factories. Research confirms women are fiercely loyal to the brand because of its vast selection in more than 100 different sizes (up to K cup) in 10 different models, offering a perfect fit for all shapes and sizes. 
The company is also drawing in customers who admire its loungewear, swimwear, nightwear, stockings and men’s underwear lines. 
Change of Scandinavia has become a worldwide phenomenon. The company launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. The popular concept soon grew across Europe, and then into Asia and North America—today it has more than 200 corporate and franchise stores around the globe. 
Change debuted in Canada in 2006 and today has five stores open in British Columbia, one in Saskatchewan, five in Ontario and four in Quebec. Most locations are about 950 sq. ft. and generate average sales of $550 psf in major shopping centres—Park Royal, Metropolis at Metrotown, Oakville Place, Rockland, Coquitlam Centre and The Promenade Shopping Centre to name a few—as well as high streets, including Toronto’s Queen West.
We are excited to work with Change is it ramps up growth in Canada. The focus is on securing spaces of 500 to 1,000 sq. ft. in super regional malls in Montreal and Toronto.
For more about the brand and its growth plans in Canada, visit or contact the Think Retail Team.