Change of Scandinavia to open Montreal flagship

December 09, 2015

Just months after partnering with leading lingerie retail brand Change of Scandinavia, we are pleased to announce that the company is poised to open its 15th store in Canada. 
A deal has just been complete to open a 1,100 sq. ft. store at Place Montreal Trust in downtown Montreal. Owned by Ivanhoe Cambridge, Place Montreal Trust is a 320,000 sq. ft. fashion centre the corner of Sainte Catherine Street and McGill College Avenue.
This trendy shopping centre is an ideal fit as it features more than 60 on-point shops and services that compliment the Change of Scandinavia brand and appeal to its savvy target. Co-tenants include, Zara, Fossil, Jack Jones, Little Burgundy, Urban Behaviour, Vero Moda, and many more. 
Change of Scandinavia is a fresh and exciting international brand with major plans to become a definitive Canadian presence and Think Retail is excited to help make it happen. 
The company does it all. It’s a well-established designer, manufacturer and retailer that launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. The popular concept soon grew across Europe, and then into Asia and North America—earlier this year Change celebrated its 200th store. Stores are a mix of corporate (more than 130) and franchises (80). 
Change debuted here in 2006 and today has five stores open in British Columbia, one in Saskatchewan, five in Ontario and three in Quebec. In addition to the Montreal store slated for March, the plan is to open at least three more in 2016, with the focus on regional malls in Montreal and Toronto. 
Change boutiques—ideally 500 to 1,000 sq. ft.—convey the brand’s strong visual identity in beautifully designed spaces with an intimate upscale feel. 
In Canada, most locations are about 1150 sq. ft. and generate sales in excess of $600 psf in major shopping centres—Park Royal, Metropolis at Metrotown, Shops at Don Mills, Oakville Place and Rockland to name a few—as well as high streets, including Toronto’s Queen West and Cambie Street in Vancouver.
About 75% of revenue is derived from the sale of underwear and bras, which women love because of a vast selection in more than 100 different sizes (up to K cup) in 10 different models. In addition, the company sells loungewear, swimwear, nightwear, stockings and underwear for men.
Change of Scandinavia is one of those pinnacle brands that seems to do everything right—from product design to retail to customer service—and inspires a loyal following from a wide demographic, making it a marquee tenant. 
We look forward to working with Change of Scandinavia as it expands across Canada. For more about the brand and its growth plans, visit or contact the Think Retail Team.