Change of Scandinavia kicks off major expansion plan with store at CF Carrefour Laval

December 06, 2016

We are delighted to announce that Change of Scandinavia has just finalized an agreement to open at the prestigious CF Carrefour Laval, part of a major rollout that will see the lingerie retail brand open 30 to 40 new stores across Canada.
The 550 sq. ft. store at Carrefour Laval takes over part of the space formerly occupied by Bentleys. The original space was demised to accommodate Change and Uno de 50.
Slated to open summer 2017, Change is the perfect addition to the Carrefour Laval retail mix. A shopping mecca, Carrefour Laval is home to more than 300 brand name stores, restaurants and entertainment, as well as its magnificent garden.
Change is a marquee brand that is expanding not only here in Canada, but around the globe. The company launched in Denmark 1995, first as a private label brand before opening its first stand-alone retail store in Copenhagen in 2001. The popular concept soon grew across Europe, and then into Asia and North America—today it has more than 240 corporate and franchise stores.
Its boutique are welcoming and modern, beautifully designed with a black and white palate that showcases a vast selection of more than 100 different sizes (up to M cup) in 10 different models. The brand appeals to a wide audience, offering a perfect fit for all shapes and sizes.
As a result, Change stores are favoured destination spaces that attract a variety of age groups, women who shop for lingerie several times a year and participate in the popular Club Change loyalty program.
While 75% of revenue is derived from the sale of underwear and bras, the company also offers a selection of loungewear, swimwear, nightwear, and stockings.
Change debuted in Canada in 2006 and now has 15 locations—five stores in British Columbia, one in Saskatchewan, five in Ontario and four in Quebec.
This summer, Change opened a 600 sq. ft. store on the main level at Park Royal South, one of Metro Vancouver’s most prominent and innovative retail destinations.  In the spring, they unveiled a 1,200 sq. ft. flagship in downtown Montreal at the trendy Place Montreal Trust.
Next up, ambitious plans to invest more than $6 million in 30 to 40 more stores in the next three to five years.
Think Retail partnered with Change just over a year ago and we are thrilled to work with international brand as it carves a strong niche across Canada: The immediate focus is on securing spaces of 600 to 1,000 sq. ft. in super regional malls in British Columbia, Ontario and Quebec.
For more about Change and its exciting growth plans, visit or contact the Think Retail Team.